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Tech Topic Connection

             The tech topic I chose was the fascinating and growing world of mobile applications. The biggest reason behind this is because of the vast potential mobile applications, or apps, possess. The website emizentech.com reviewed a Statista report indicating “there are about 7.1 billion app users worldwide,” and that, “global revenue is expected to reach $808 billion in 2022,” (EmizenTech, 2022). This is a burgeoning industry that is only expected to grow in the coming years. 

 

Apps translate, “communication efforts into interactive customer experiences heightening cognitive, emotional, emotional, and behavioral responses,” (Kim & Yu, 2016). The world is now more connected than ever before. Through certain apps, individuals have the capabilities of crossing geographical boundaries and allows us to communicate with anyone who also uses the app and has an internet connection. 

 

I use my smartphone every day and often take for granted the amount of behind-the-scenes work is takes to create and maintain mobile apps. The course textbook by Vahid and Lysecky (2019) did a great job in providing insights into the innerworkings of how apps are created. Creating apps is only part of the equation though and deciding what kind of app to create is an entirely new question. There are apps in the form of mobile games, fitness-related apps, calendar assistance apps, finance-related apps, social media platforms, and so much more. 

 

The supplemental TEC 101 videos from Moloney (2012) regarding the app creation process was incredibly insightful and helped outline the long process of developing an app. Moloney (2012)  explained how the process is first started in doing ample research and multiple stages of planning, and this is then followed by the development and deployment processes. There are multiple app platforms for example, each with different specifications, such as the Android app store and the Apple app store. Since each has their own parameters the construction will look different based on what store we want the app to be created for. Then we get into the UI: user interface and this speaks to the overall experience that the app user undergoes as they navigate the app. “What is the app going to be used for? Will this make sense to the user? Is the app design appropriate? The design is what makes everything look good,” (Moloney, 2012). 

 

Understanding the audience plays a crucial role in whether the app will be successful. To aid in this, getting the app in front of people is a great way to flesh it out so that their feedback allows for necessary fixes to be made. Another important aspect to focus on is making is easy to use. People, generally speaking, enjoy apps that are easy to use and require little to no instructions. The app should be straightforward enough for users to be able to figure it out on their own so the app should hold a simple design. This is where understanding the user’s needs is so important, because when this happens, we can then build the app around those required features (EmizenTech, 2022).

 

A research article from Rehman et al. (2021) reviewed 250 mobile apps that were specifically designed during the COVID-19 pandemic to assist individuals with Autism Spectrum Disorder (ASD). The apps reviewed within the study utilized Artificial Intelligence tech ology to improve the quality of life for its users. The article was a refreshing and enlightening way to convey that apps can be used for so much more than just entertainment purposes. Apps have the potential to greatly prove the quality of our lives and that is truly fascinating. The EmizenTech site went on to state that in reference to the future of mobile apps and AI (artificial intelligence), “AI will stay as an app development trend in 2021 and beyond. It plays a vital role in the app development process as this technology brings more personalized app experiences that meet the user’s needs,” (EmizenTech, 2022). 

 

 

-       Michael Streat 

            

 

 

References:

 

EmizenTech, M. (2022,). Future of mobile app development - you can't overlook in 2022. Tech Blog | Mobile App, eCommerce, Salesforce Insights. Retrieved May 19, 2022, from https://www.emizentech.com/blog/future-of-app-development.html

 

Kim, J., & Yu, E. A. (2016). The holistic brand experience of branded mobile applications affects brand loyalty. Social Behavior and Personality, 44, 77–88. 

 

Moloney, C. (Writer), Breitenmoser, K. (Director), & Ahmed, A. (Producer). (2012). Mobile app development and deployment (Links to an external site.) [Video]. Films for the Humanities & Sciences

 

                     

Rehman, I. U., Sobnath, D., Nasralla, M. M., Winnett, M., Anwar, A., Asif, W., & Sherazi, H. H. R. (2021). Features of Mobile Apps for People with Autism in a Post COVID-19 Scenario: Current Status and Recommendations for Apps Using AI. Diagnostics (2075-4418), 11(10), 1923. https://doi.org/10.3390/diagnostics11101923

 

 

Stocchi, L., Pourazad, N., Michaelidou, N., Tanusondjaja, A., & Harrigan, P. (2022). Marketing research on Mobile apps: past, present and future. Journal of the Academy of Marketing Science, 50(2).https://doi.org/10.1007/s11747-021-00815-w

 

Vahid, F., & Lysecky, S. (2019). Computing technology for all. zyBooks.

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